Insights for Shopify merchants

Guides, strategies, and best practices for getting more from your Shopify store — from the Aris product team.

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How to Use Conditional Logic to Simplify Complex Product Configurations
Product Customization

How to Use Conditional Logic to Simplify Complex Product Configurations

Conditional logic is one of the most powerful tools available to Shopify merchants. When set up correctly, it makes complex product forms feel simple — showing customers only what's relevant to them at every step.

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3 articles

Product Customization

Guides, strategies and best practices for setting up product options, custom fields, and conditional logic on Shopify.

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1 article

Variant Display

How to present product variants visually — swatches, image selectors, and display patterns that help shoppers choose.

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1 article

Bundles & Volume Discount

Bundle strategies, volume pricing mechanics, and discount flows that increase average order value without hurting margin.

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2 articles

Shopify Growth & Conversion

Broader Shopify tips — storefront optimization, conversion principles, theme performance, and merchant best practices.

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Latest Articles

5 Bundle Strategies That Consistently Increase Shopify Average Order Value
Bundles & Volume Discount

5 Bundle Strategies That Consistently Increase Shopify Average Order Value

Bundling is one of the highest-leverage tactics available to Shopify merchants. But not all bundles are created equal. Here are the five configurations that consistently produce measurable AOV lift.

Apr 8, 2026 8 min
Theme App Extensions: Why They Matter for App Performance on Shopify 2.0
Shopify Growth & Conversion

Theme App Extensions: Why They Matter for App Performance on Shopify 2.0

Shopify 2.0 introduced Theme App Extensions as the recommended way for apps to inject content into themes. Here's what that means for store speed, stability, and the apps you choose.

Mar 28, 2026 5 min
Understanding Shopify's Variant Limit and How to Work Around It
Product Customization

Understanding Shopify's Variant Limit and How to Work Around It

Shopify caps products at 100 variants. This post explains what that limit means in practice, which merchants hit it most, and how product options apps provide a clean solution.

Mar 18, 2026 5 min
How a Print-on-Demand Store Reduced Support Tickets by 60% with Product Options
Product Customization

How a Print-on-Demand Store Reduced Support Tickets by 60% with Product Options

A case study on how structured product forms with validation replaced a manual order intake process — cutting errors and saving 10+ hours per week.

Mar 5, 2026 9 min
Why Visual Swatches Outperform Dropdowns for Variant Selection
Variant Display

Why Visual Swatches Outperform Dropdowns for Variant Selection

Replacing a color or material dropdown with a visual swatch grid isn't just an aesthetic improvement — it measurably affects conversion rates and time-to-purchase.

Feb 28, 2026 6 min
Six Conversion Principles Every Shopify Merchant Should Know
Shopify Growth & Conversion

Six Conversion Principles Every Shopify Merchant Should Know

Conversion rate optimization on Shopify isn't about tricks or hacks. It's about understanding how customers make decisions on product pages and removing everything that gets in the way.

Feb 15, 2026 7 min